Beauty Industry

Gap Delves Into Personal Care

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By: Jamie Matusow

Editor-in-Chief

Gap, Inc. and Inter Parfums, Inc. have signed an agreement for the design and manufacturing of personal care products under the Gap and Banana Republic brand names. The two companies will translate Gap and Banana Republic brands’ personal care concepts into an assortment of products.

Inter Parfums will be responsible for product development, formula creation, packaging and manufacturing. Gap will be responsible for marketing and selling in its stores.

The initial line has not been finalized, but according to Gap, potential products include fragrance and related personal care products.

The new products, which will be sold in Gap and Banana Republic North American stores, are expected to launch at Banana Republic in fall 2006 and at Gap in 2007. More information: www.gapinc.com or www.interparfumsinc.com.

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